A logo lockup refers to the specific arrangement and relationship between your brand’s logo and key elements, such as the tagline, icon, additional text, etc. It defines how these components interact to create a unified and consistent brand mark.

Think of the lockup as the “official” version of your logo. It’s not just the standalone icon or the wordmark (the textual part of a logo), but a well-constructed combination of various elements. These elements might include:

• Logo Icon: A visual symbol representing the brand.
• Wordmark: The brand name in a specific font.
• Tagline: A short phrase summarizing the brand’s promise or purpose.
• Support Elements: Additional details like the company’s founding year or location.